Andrew is an award winning professional photographer specialising in advertising, editorial and commercial photography, as well as being an experienced lecturer who now runs workshops and a unique photographic group called the Phorum. This is a talk about what makes a great or good photograph. By looking at a range of historic and contemporary photography not usually seen in camera clubs we can identify aspects of photographs and notions beyond the usual criteria we follow for competitions and distinctions and perhaps stimulate some concepts and ideas for subject matter and projects for our own photography.